Brand Development and Packaging – Special Protein Line - for Baked by Sticky

When people want protein options…Energize the brand and give it to them.  

Background

Baked by Sticky, a division of Sticky Fingers Sweets & Eats, brings the bakery experience to grocery store shelves and right to customer doors – with Baking Mixes, Cookies, Brownies and specialty treats that are plant-based, allergy friendly, kosher and made without banned ingredients.

Their reps and distributors were seeing the trends and clamoring for a protein line, so we worked with Baked by Sticky to create a spin-off to target the health conscious with a sweet tooth.

Project Objective

The goal was to use the new brand elements created for Baked by Sticky and find a way to give them a packaging system that packed an energic punch.

Brand Development Process

• Discovery & Research: Conducted interviews with stakeholders to uncover the brand’s core values and unique selling points. The target market: health conscious, fitness focused people, vegan or not, who want a sweet snack that packs a punch with added protein.

• Visual Identity Design:  The protein product line needed to be distinctive on the shelf and in marketing from the other offerings. Using their new, slightly naughty new logo we changed it from their original firey red to energy green and added barbells – making a quick and easy visual connection.  We developed callouts shaped like kettleballs to highlight the grams of protein in each serving and used up front placement of those callouts for the protein line. 

Packaging Transformation

• Concept Development: Designed packaging solutions that are both visually appealing and functional, choosing materials, colors and layout for each product type across the range.

• Packaging with Brand Consistency:  Applied the new visual identity across boxes, Mix pouches, Films for single serve goodies and labels, ensuring a cohesive look whether products are sold in-store or through third-party retailers.

Results

• The protein line continues to grow as new retailers are gaining interest and new products are presented to retailers, we are working with the client to hone and adjust as their needs change.

• Social media engagement continues to grow as customers  share photos and videos of the new packaging. The brand is making an impression with both existing and new customers.

Conclusion

Strategic audience positioning using market trends can elevate a brand quickly when promoted with on-brand messaging and visuals.