MORE THAN WORDS
Social Enterprise – Empowering Youth At Risk
Waltham & Boston, Massachusetts
More Than Words More Than Words is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business.
We initially consulted with them during a time of growth when they needed to re-brand. Our first project was to move them from a prior identity to “More Than Words”. We worked with staff and the youth in the program to define the goals, and explore options.
We started with designing a logo that reflected the desires that we learned through a series of question and answer sessions with the youths in the program. The logo project was intense and dynamic. Feedback from the youth was one of the most critical pieces that honed the art that we presented.
The greater than symbol was one of many options that we presented and this resonated with them and really fit exactly the feel they were looking for. It has proved to be a strong symbolic logo for their organization.
We moved on to work with them on two iterations of their website – each built on a content management system, and includes a secure, encoded submission system to refer youth, as well as a news application, blogging platform, donation integration and e-commerce tie-ins.
We have also worked on additional projects such as direct mail for their annual appeals, and a multi-faceted book drive packet.
Our projects include:
Direct Mail Campaigns
Integrated Marketing Campaigns
Infographics & Illustration
Logo & Branding
Online and Offline Advertising