Projec: CRUSHMDS.org
Client: Weill Cornell Medical College
Industry: Medical Research
Logo/Brand
Web
Consulting
Social Media
Web
web
CRUSH MDS
Clinical Repository to Understand, Study, and Heal Myelodysplastic Syndrome
Weill Cornell Medical College / New York Presbyterian Hospital
New York, New York
CRUSHMDS.org
The MDS Clinical Research Consortium (MDS CRC) is an alliance between six of the nation’s leading institutions dedicated to studying MDS.
We worked directly with Weill Cornell Medical Center in New York, New York to develop a logo to brand their research efforts and also create a robust multifaceted website dedicated to their field of study.
The client was very specific about the depiction of the logo elements – so we worked with their ideas and presented them with a logo that addressed their requests. In addition to including a fist and bracelet the logo needed to evoke power to overtake this confusing and deadly disease, and include a multicolor, bright color palette.
Project Included:
Logo design and development
Custom website built on Concrete5 content management system
The website technology includes:
Content management system
Embedded YouTube videos
Video Resources
Social Media tie-in
